Last weekend I improved a little bit my cruise tips. I made a few modifications also to the feeds that I had there, so it is now updated more dynamically. Also added a World Cruise page, to increase an interesting content.
This week I have a couple of comments to make. The first one is that the website started to get a few visitors and since I don't have the PPC campaign on, I'm assuming that it is from a SERP (Search Engine Results Page) or from one of the links on my articles. Anyway it is a good sign that I'm starting to get some traffic that has not been generated by a campaign.
Another comment that I have to make is that I've got one click, just one, but from this new free traffic, and to my surprise the value that this click paid me was a lot higher than any of those clicks I got from YSM.
By the way, the YSM is changing the minimum bid on the keywords for campaigns, so it might be a way of reducing the cost of traffic generated by PPC.
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