Ten days after first proyect

Ten days have past by and the results of my first project are disappointing. I started with a simple informational website about cruises, to which I redirected traffic through Yahoo Marketing services. But, the profit from the adsense was not enough to cover the YSM expenses, we could say that the ratio expense/income was about 17 to 3 in about ten days.

I'd like to mention that all traffic to my website was done through the campaign. So for every 72 clicks that YSM charged me on my best day, only 8 made a click on my ads. So, in this case, the PPC for my website is way too low to keep directing traffic through a paid campaign. So my next move will be to test whether another niche might justify this approach or not, because I think it is too early to make conclusions out of this one project.

Anyway, I consider this a gain and not a lost, because with this first project I've found how the campaign works and the results that I might expect from this approach.